Milan Winter Sales 2025

New Year’s celebrations in Milan include fairs with delicacies from different regions of Italy, illuminated shop windows, a Christmas tree in the square near the Duomo and, of course, winter sales.

When are the winter sales
in Milan in 2025

Usually, the discount season in Milan begins right after the Epiphany holiday, which Italians celebrate on January 6. But in 2025, winter sales in almost all regions of Italy open on January 4, the first Saturday after the New Year. For 60 days, boutiques and shopping centers make room for new collections. Discounts start from 30 percent, so you can easily save one and a half to two times on shopping.

The main thing is not to lose your head and choose clothes, shoes and accessories that really fit your style and wardrobe. If shopping is often compared to sports, then a trip to sales in Europe is a marathon, in which thousands of guests from different countries participate. Italians advise coming to sales in the morning, when there are no queues in the fitting rooms and it is easier to find things in the right size. To avoid spontaneous, ill-considered purchases, I recommend making a list of what you need with an approximate budget.

Where to find your favorite brands for half price

We start our shopping tour from the central square, where the famous La Rinascente shopping center and the Vittorio Emanuele II Gallery are located. After passing through the arch, you will see the brand stores of Prada, Gucci, Chanel, Loro Piana, Dior and other brands – icons of Italian style. Items from their collections have become classics and do not go out of fashion for years, so few luxury brands take part in sales. Chanel offers discounts on clothes and accessories, and bags are sold at full price. Dior, which positions itself as a timeless fashion brand, does not offer discounts at all. The elegant and graceful Max Mara brand, whose history dates back to the 50s, offers its customers discounts of 30-40 percent.

Знаменитый «Квадрат высокой моды» образуют четыре улицы, манящие гостей роскошными витринами брендов класса люкс: Monte Napoleone, della Spiga, Manzoni и проспект Venezia. Сюда приходят на шоппинг известные актеры, певцы и звезды телеэкрана, которых вы наверняка встретите, если внимательно приглядитесь к лицам.
Отпразднуйте покупку вещей любимого бренда коктейлем в Emporio Armani Caffè & Ristorante или аперитивом в DG Martini.

Be sure to visit the artists’ and designers’ district of Brera, where, in addition to shops, the Milan Academy of Art and the Pinacoteca are located. Exclusive dresses made of rare materials, jewelry and shoes that embody perfection certainly deserve the title of works of art. They are rarely put on sale, and in some stores there are no price tags at all, and it is customary to check the cost of things directly with the seller. Brands of the mid-price segment, and designed for the mass client (Bershka, Mango, Zara) are located on Via Torino, adjacent to the main square. During the winter sales, customers are lured by signs promising discounts of 50 percentand some items can be bought for a quarter of the price. Here you will also find lingerie and swimwear stores Yamamay, Tezenis, Intimissimi, as well as the famous hosiery manufacturer Calzedonia. Discounts on leggings, tights and stockings reach 70 percent, but be careful: make sure before buying that there are no snags, protruding threads or other defects on the items.

What are the discounts on shoes and boots in Milan during the sales season

Looking for original shoes or boots? A large selection of Italian shoes from local designers is offered by the shops on Porta Ticinese. Most of the models are not only made of genuine leather, but also handmade, in Italian they are called artigianale. Pay attention to the Mauro Leone brand: its bright and comfortable shoes are especially popular with young Italians. A pair of high-quality shoes or ankle boots of this brand, made of genuine leather, costs about 100 euros. Porta Ticinese leads to the Navigli canal, where vintage items are on sale among many bars and restaurants with Italian pizza. Specialized vintage fashion shops can also be found on Corso Garibaldi, where you will find brands for different styles and budgets.

Where to find discounts up to 70 - 80%

Shopping in Milan would be incomplete without a trip to the outlets, where during sales discounts reach 70-80 percent. In one shopping center you will find shoes, clothes and accessories of famous brands in different price categories. Connoisseurs of designer clothes will love the Serravalle outlet, located 90 kilometers from Milan. Here you can buy Armani jeans, a Furla bag, cozy cashmere sweaters Loro Piana, Bulgari jewelry and dozens of other brands. Another popular outlet in the vicinity of the city is Fidenza Village, stylized as an Italian village. The choice of brands here is more modest, but the atmosphere is very pleasant.

When you come to Milan for the winter sales, treat yourself to Italian-style shopping: relaxed, enjoyable, yet rewarding. Enjoy the atmosphere of the Milan sales, and I will help you plan your route and choose the wardrobe you dream of seeing yourself in next year.

When are the winter sales
in Milan in 2025

Where to find your favorite brands for half price

What are the discounts on shoes and boots in Milan during the sales season

Where to find discounts up to 70 - 80%

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Milan Winter Sales 2025

When are the winter salesin Milan in 2025

Where to find your favorite brands for half price

What are the discounts on shoes and boots in Milan during the sales season

Where to find discounts up to 70 - 80%

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When are the winter sales
in Milan in 2025