New Year’s celebrations in Milan include fairs with delicacies from different regions of Italy, illuminated shop windows, a Christmas tree in the square near the Duomo and, of course, winter sales.
When are the winter sales
in Milan in 2025
Usually, the discount season in Milan begins right after the Epiphany holiday, which Italians celebrate on January 6. But in 2025, winter sales in almost all regions of Italy open on January 4, the first Saturday after the New Year. For 60 days, boutiques and shopping centers make room for new collections. Discounts start from 30 percent, so you can easily save one and a half to two times on shopping.
The main thing is not to lose your head and choose clothes, shoes and accessories that really fit your style and wardrobe. If shopping is often compared to sports, then a trip to sales in Europe is a marathon, in which thousands of guests from different countries participate. Italians advise coming to sales in the morning, when there are no queues in the fitting rooms and it is easier to find things in the right size. To avoid spontaneous, ill-considered purchases, I recommend making a list of what you need with an approximate budget.
Where to find your favorite brands for half price
We start our shopping tour from the central square, where the famous La Rinascente shopping center and the Vittorio Emanuele II Gallery are located. After passing through the arch, you will see the brand stores of Prada, Gucci, Chanel, Loro Piana, Dior and other brands – icons of Italian style. Items from their collections have become classics and do not go out of fashion for years, so few luxury brands take part in sales. Chanel offers discounts on clothes and accessories, and bags are sold at full price. Dior, which positions itself as a timeless fashion brand, does not offer discounts at all. The elegant and graceful Max Mara brand, whose history dates back to the 50s, offers its customers discounts of 30-40 percent.
The famous “Haute Couture Square” is made up of four streets, enticing visitors with the luxurious display windows of luxury brands: Monte Napoleone, della Spiga, Manzoni, and Corso Venezia. Famous actors, singers, and TV stars come here to shop, and you’re sure to spot them if you look closely.
Celebrate your purchase of your favorite brand with a cocktail at Emporio Armani Caffè & Ristorante or an aperitif at DG Martini.
What are the discounts on shoes and boots in Milan during the sales season
Where to find discounts up to 70 - 80%
When you come to Milan for the winter sales, treat yourself to Italian-style shopping: relaxed, enjoyable, yet rewarding. Enjoy the atmosphere of the Milan sales, and I will help you plan your route and choose the wardrobe you dream of seeing yourself in next year.
